Organic Africa is the only organization in Zimbabwe with a track record of a successful market linkage program specifically adapted to poor, small-scale rural farmers. They are connected to the international fair trade market, which provides them with better market linkages, guarantees better prices and improves business ethics. Organic Africa has built up a broad network of international market linkage partners buying high value, fair trade, and organically certified products. Our company founder has been working in the field for the past twenty years, and is well-known and trusted as a reliable partner. This is the key competitive advantage of Organic Africa and the reason why it has access to the international scene only five years after beginning operations.